Holonomics Publishing is pleased to announce the new book from Simon Robinson and Maria Moraes Robinson: Designing Customer Experiences with Soul: How to Build Products, Services and Brands that People Genuinely Love.

From the back cover:

Customer centricity is the heart of your business.

The major challenge is how to align your customer experience initiatives with the overall strategy of your organisation to achieve long-term impact.

In this book, best-selling authors Simon Robinson and Maria Moraes Robinson explain step by step how you and your teams can develop long-lasting and more rewarding relationships with your customers and clients.

Using case studies and worked examples, the authors present the Customer Centricity Strategy Framework, which they developed to help everyone in your organisation fully engage in with your customer experience and transform your business performance.

With the knowledge and guidance described in this book, you will learn how to:

Turn customers into lifelong brand ambassadors through customer lifecycle and journey mapping techniques.

Achieve true mastery in designing, measuring and implementing customer experience.

Develop the leadership qualities necessary to instil a customer-centric culture across your whole organisation.

Build new sources of brand value by creating products and services that people genuinely love.