See the whole system
Business Where People
and Planet Matter
A Powerful Antidote to Today's Dominant Culture
Businesses around the world are experiencing rapid changes in the economy and society. This book discusses how business leaders and managers can respond to these changes in innovative ways, developing strong cultures, trusting people and by utilising high quality communication.
A New Era in Design
The guidelines provided in this book apply not only to the design of the experience of customers, but also to the development of products and services, organisational design, branding, communication, leadership and strategy. The book will help you take a radically new approach to customer experience design, integrate your purpose, goals and strategy into your customer experience, implement human values across your organisation and develop more meaningful long-term relationships with your customers.