The expression of soul in organisations

In developing our new website we wanted to achieve two things. The first was to find a way to express the essence of Holonomics in a visually striking manner. We were looking to find a way to articulate the depth of our thinking that we bring to our consultancy work and the core concepts which we have developed such as our Holonomics approach to cultural and digital transformation, our Customer Experiences with Soul framework, our creative way of thinking about and designing deep tech and the New 4Ps.

At the same time we also wanted our site to be more than just a destination explaining who we are and how we work. We wanted our website to be an experience in itself.

For this reason we were delighted to work with Brazilian photographer and visual storyteller Paulo Fabre whose photographs you can view throughout our site. In addition to his photography which has been exhibited internationally, Paulo also works with purposeful brands to help connect them to their audience.

Paulo’s process starts with deep dives into the essence and values of the organisation, before his creative stage of photographing and story-writing starts.